Who owns De Ruijter?
De Ruijter
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- Brand origin
- Netherlands
- Main production
- Netherlands
De Ruijter is a Dutch food brand known for traditional toppings and spreads, including chocolate sprinkles. De Ruijter is ultimately owned by The Kraft Heinz Company, a publicly listed company headquartered in the United States.
kraftheinz.comOwnership chain
- BrandDe RuijterNetherlands
- Koninklijke De Ruijter B.V.
- Ultimate ownerThe Kraft Heinz CompanyUnited States
About De Ruijter
What is De Ruijter?
De Ruijter is a Dutch food brand that makes toppings and spreads for bread. The brand is associated with products such as hagelslag, fruit sprinkles, anise sprinkles and chocolate flakes. De Ruijter is part of Kraft Heinz's portfolio of local and international food brands.
Who owns De Ruijter?
De Ruijter is ultimately owned by The Kraft Heinz Company, according to Made O'Meter's ownership data verified on 13 September 2026. The ownership chain is De Ruijter, Koninklijke De Ruijter B.V., and The Kraft Heinz Company. The Kraft Heinz Company is a publicly listed company headquartered in the United States. Its official website is kraftheinz.com.
Where does De Ruijter come from?
De Ruijter originated in the Netherlands and was founded in 1860 in Baarn by Cornelis Rutgerus de Ruijter. The company later became Koninklijke De Ruijter B.V. De Ruijter was sold by CSM to Heinz in 2001. Heinz merged with Kraft Foods Group in 2015 to form The Kraft Heinz Company.
What products does De Ruijter make?
De Ruijter makes chocolate sprinkles, fruit-flavoured sprinkles, anise cubes, anise sprinkles, chocolate flakes and spreads. The product range includes hagelslag, vruchtenhagel, muisjes and gestampte muisjes, which are traditionally used as bread toppings in the Netherlands.
Frequently asked questions about De Ruijter
Is De Ruijter a Dutch brand?
- Yes. De Ruijter originated in the Netherlands and was founded in Baarn in 1860.
Who owns De Ruijter today?
- The Kraft Heinz Company ultimately owns De Ruijter. The ownership chain runs through Koninklijke De Ruijter B.V.
What is De Ruijter hagelslag?
- De Ruijter hagelslag is a bread topping made from sprinkles, commonly chocolate or fruit flavoured. The product is associated with Dutch breakfast and snack traditions.
Does De Ruijter make products other than chocolate sprinkles?
- Yes. De Ruijter also makes fruit sprinkles, chocolate flakes, anise products and spreads.
When did Kraft Heinz acquire De Ruijter?
- Heinz acquired De Ruijter from CSM in 2001. De Ruijter became part of The Kraft Heinz Company when Heinz merged with Kraft Foods Group in 2015.
Sources: kraftheinz.com: historie, reddit.com, en.wikipedia.org, kraftheinz.com: over ons, levensmiddelenkrant.nl, topofminds.com, vantolversunie.com, marketrealist.com
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Sources: en.wikipedia.org, kraftheinzcompany.com
Ownership data is compiled from public sources and verified where possible. Spotted an error? Suggest a correction below.
Products from De Ruijter
54- De Ruijter Bebogeen CaramelpastaFood β Sweet Spread
- De Ruijter Chocoladehagel Intens PuurFood β Confectionery (Chocolate Sprinkles)
- De Ruijter HagelfeestFood β Confectionery (Bread Topping)
- De Ruijter sprinkles and toppingsFood β Confectionery (Breakfast toppings)
- De Ruijter Traktaties ChocoadehagelFood β Confectionery (Chocolate sprinkles)
- De Ruijter ChocoladehagelFood β Confectionery (Chocolate Sprinkles)
- De Ruijter VruchtenhagelFood β Sugar Sprinkles
- De Ruijter HagelslagFood β Confectionery
- De Ruijter Chocoladehagel MelkFood β Confectionery (Chocolate sprinkles)
- De Ruijter Royaal Chocolade HagelFood β Confectionery β Chocolate Sprinkles
- De Ruijter Chocolate Sprinkles MilkFood β Confectionery β Chocolate Sprinkles
- De Ruijter Specials intens pure hagelslagFood β Confectionery β Chocolate Sprinkles
- De Ruijter Feest MuisjesFood β Confectionery
- De Ruijter Chocoladehagel puurFood β Confectionery (Chocolate sprinkles)
- De Ruijter Chocolate SprinklesFood β Confectionery (Bread Toppings)
- De Ruijter Chocovlokken Melk (Chocolate Flakes Milk)Food β Confectionery topping
- De Ruijter Traktaties chocolate sprinklesFood β Confectionery (Chocolate sprinkles/Toppings)
- De Ruijter Pure VlokkenFood β Confectionery (Chocolate sprinkles/flakes)
- De Ruijter Bread ToppingsFood β Confectionery (Chocolate sprinkles and flakes)
- De Ruijter Gestampte MuisjesFood β Bread topping (Crushed Anise Seeds)
- De Ruijter Chocoladevlokken MelkFood β Confectionery (Chocolate sprinkles/flakes)
- De Ruijter Melkchocoladehagel en Hagel met SpeculoossmaakFood β Confectionery (Chocolate Sprinkles / Hagelslag)
- De Ruijter Royaal Chocoladehagel Extra PuurFood β Confectionery (Chocolate Sprinkles)
- De Ruijter Honig (Honey Hagelslag/Spread)Food β Confectionery (Breakfast Topping)
and 30 more products
Alternatives to De Ruijter
Brands in the same category that are not American-owned: