De Ruijter Traktaties chocolate sprinkles

De Ruijter is a historic Dutch brand deeply rooted in the culinary tradition of the Netherlands, specifically known for its 'broodbeleg' (bread toppings). Founded in 1860 by C.P. de Ruijter in Baarn, the company initially gained fame for its aniseed-flavored sprinkles (muisjes). Over the decades, it expanded its range to include chocolate-based products like hagelslag and chocolate flakes, eventually receiving a Royal Warrant and becoming a staple of Dutch breakfast tables.

The manufacturing primarily takes place in the Netherlands, maintaining the traditional recipes that have made the brand a household name for over 160 years. While the company began as a family-owned pâtisserie, it has transitioned through several corporate owners during the late 20th century. Today, De Ruijter is a flagship brand under the American-British multinational conglomerate Kraft Heinz, following the 2015 merger of Kraft Foods Group and H.J. Heinz Holding Corporation.