Who owns PLUS?
PLUS
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- Brand origin
- Netherlands
- Main production
- Netherlands
PLUS is a Dutch supermarket brand headquartered in Utrecht, Netherlands. PLUS is ultimately owned by Coöperatie PLUS U.A., a cooperative whose members include independent supermarket entrepreneurs.
plus.nlOwnership chain
- BrandPLUSNetherlands
- PLUS Retail B.V.
- PLUS Holding B.V.
- Ultimate ownerCoöperatie PLUS U.A.Netherlands
About PLUS
What is PLUS?
PLUS is a Dutch supermarket brand operated through PLUS Retail B.V. PLUS stores sell groceries and household products through a network of supermarkets in the Netherlands. The PLUS organisation is headquartered at Archimedeslaan 21 in Utrecht.
Who owns PLUS?
PLUS is ultimately owned by Coöperatie PLUS U.A., according to Made O’Meter’s ownership data verified on 13 September 2026. The ownership chain is PLUS, PLUS Retail B.V., PLUS Holding B.V., and Coöperatie PLUS U.A. Coöperatie PLUS U.A. is a cooperative and the sole shareholder of PLUS Holding B.V. Its members include independent supermarket entrepreneurs and a limited number of consumers.
Where does PLUS come from?
PLUS originated in the Netherlands. The organisation’s history dates to 1928, when Dutch grocers formed a purchasing association under the name Sperwer. The supermarket format was later known as Plusmarkt and adopted the name PLUS in 2001. PLUS and Coop completed a merger in early 2022, after which Coop stores were converted to the PLUS format.
What products does PLUS make?
PLUS sells groceries across categories including fresh food, dairy, meat, fish, bakery products, fruit and vegetables, drinks, snacks, frozen food, household products, and personal care items. PLUS also sells products under its own private-label ranges alongside national brands.
Where does PLUS operate?
PLUS operates supermarkets in the Netherlands. The cooperative’s organisation included 460 PLUS supermarkets in July 2025, according to the Dutch National Cooperative Council.
Frequently asked questions about PLUS
Is PLUS a Dutch supermarket brand?
- Yes. PLUS originated in the Netherlands and is headquartered in Utrecht. PLUS operates supermarkets across the Dutch market.
Who is the parent company of PLUS?
- Coöperatie PLUS U.A. is the ultimate owner of PLUS. Coöperatie PLUS U.A. owns PLUS Holding B.V., which sits above PLUS Retail B.V. in the ownership structure.
Is PLUS owned by a cooperative?
- Yes. Coöperatie PLUS U.A. is a cooperative. Its members include independent supermarket entrepreneurs.
Did PLUS take over Coop?
- PLUS and Coop completed a merger in early 2022. Coop stores were subsequently converted to the PLUS format.
What can shoppers buy at PLUS?
- Shoppers can buy groceries, fresh food, drinks, frozen products, household goods, and personal care products at PLUS. The assortment includes both private-label and national-brand products.
Sources: nl.wikipedia.org, assets.ctfassets.net, highperformr.ai, cooperatie.nl, kookvragen.nl, en.wikipedia.org, linkedin.com, downloads.ctfassets.net
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Sources: cooperatie.nl, upload.wikimedia.org
Ownership data is compiled from public sources and verified where possible. Spotted an error? Suggest a correction below.
Products from PLUS
56- PLUS Chocolade hagelslag melkFood – Confectionery (Chocolate Sprinkles)
- PLUS MayonnaiseFood – Condiment (Mayonnaise)
- Plus 100% PindakaasFood – Nut Butter
- PLUS Kerststol (Christmas Bread)Food – Bakery (Bread)
- PLUS Pasta SpeculoosFood – Sweet Spread
- PLUS Cola soft drinkBeverage – Soda
- PLUS Exotische multidrinkBeverage – Fruit Drink
- PLUS White GrapesFood – Fresh Produce (Fruit)
- PLUS Goudse KaaskoekjesFood – Snack (Savory Biscuits)
- PLUS Zachte snoep mixFood – Confectionery (Gummies / Soft Candies)
- PLUS Salade Tomaat komkommerFood – Fresh Pre-packed Salad
- PLUS Friszure AppelstroopFood – Fruit Syrup / Spread
- PLUS CurrysausFood – Condiment (Curry Ketchup)
- PLUS Jonagold appleFood – fresh produce
- PLUS Espresso MachineKitchenware – Espresso Machine
- PLUS hazelnut pasteFood – Spread
- PLUS Biologische Halfvolle MelkBeverage – Dairy
- PLUS SatésausFood – Sauce/Condiment
- PLUS Puur HagelslagFood – Confectionery topping
- PLUS Ongebrande WalnotenFood – Snack (Walnuts)
- PLUS Ongebrande NotenmixFood – Snack (Unroasted Nut Mix)
- PLUS Ribbel chips salt & pepper flavourFood – Snack (Potato Crisps)
- PLUS Biologisch Rode PaprikaFood – Fresh Produce (Organic Red Bell Pepper)
- PLUS Tomato KetchupFood – Condiment
and 32 more products