De Ruijter Chocoladehagel puur

De Ruijter is a quintessential Dutch brand specializing in bread toppings, most famously 'hagelslag' or chocolate sprinkles. Founded in 1860 by C.P. de Ruijter in Baarn, the brand began by producing 'muisjes' (aniseed sprinkles) which gained royal recognition, leading to the brand becoming a purveyor to the Dutch Royal Household.

The production of these chocolate sprinkles primarily takes place within the Netherlands, maintaining a long-standing tradition of Dutch craftsmanship in confectionery. Over the decades, the brand's popularity grew from a local bakery to a staple of the Dutch pantry.

Today, De Ruijter is owned by The Kraft Heinz Company, an American-Dutch multinational food giant formed from the merger of Kraft Foods and Heinz. This acquisition integrated the historic Dutch brand into a massive global portfolio, while keeping its headquarters and core production focused on the Dutch market.