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De Ruijter Specials intens pure hagelslag

Owner:The Kraft Heinz Company (USA)
OriginNetherlands
Manufactured:Netherlands

De Ruijter is a renowned Dutch brand specializing in chocolate sprinkles, known locally as 'hagelslag'. The brand's history dates back to 1860, when it was established in the Netherlands. Over the years, De Ruijter has become synonymous with high-quality chocolate sprinkles, offering a variety of flavors and intensities to cater to diverse consumer preferences. The 'De Ruijter Specials intens pure hagelslag' is a premium product that contains 35% more cocoa than the standard De Ruijter Chocolate Sprinkles, providing a richer and more intense chocolate experience. This product is produced in the Netherlands, ensuring adherence to the brand's traditional manufacturing standards. In 2026, De Ruijter continues to be owned by the Dutch company VSM Group, which specializes in food products and has a strong presence in the confectionery market. VSM Group is headquartered in the Netherlands and oversees the production and distribution of De Ruijter products both domestically and internationally. The 'De Ruijter Specials intens pure hagelslag' is available through various retailers and online platforms, maintaining the brand's commitment to quality and consumer satisfaction.

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