De Ruijter Pure Vlokken

De Ruijter Pure Vlokken is a quintessential Dutch breakfast and snack staple consisting of dark chocolate flakes. The brand, De Ruijter, boasts a storied history dating back to 1860 when it was founded by C.P. de Ruijter in Baarn, Netherlands. It is famously known as a Purveyor to the Royal Household (Hofleverancier).

Manufacturing takes place predominantly in the Netherlands, specifically in Utrecht, where the company maintains high quality standards and UTZ Certified cocoa sourcing. Over the years, the brand transitioned from a family-run business to become part of larger corporate entities. Since 2015, De Ruijter has been a core brand under the American-based Kraft Heinz Company, following the merger of Kraft Foods and H.J. Heinz. Despite this international ownership, the brand remains an iconic symbol of Dutch culinary tradition and culture.