De Ruijter Bebogeen Caramelpasta

De Ruijter Bebogeen is a popular caramel-based spread in the Netherlands, known for its unique 'Bebogeen' flavor which originated during World War II as a substitute for butter and sweets. The name is an acronym for 'Beter Boter Geen' (Better No Butter).

The brand De Ruijter was founded in 1860 by Cornelis Willem de Ruijter in Baarn and is traditionally known as a purveyor to the Dutch Royal Household. While the brand remains a Dutch cultural icon, it is now part of the global portfolio of The Kraft Heinz Company. Today, production largely continues in the Netherlands to maintain the authentic taste and quality expected by local consumers.