De Ruijter sprinkles and toppings

De Ruijter is a historic Dutch brand synonymous with the traditional 'hagelslag' (chocolate sprinkles) culture in the Netherlands. Founded in 1860 in Baarn, it has grown from a local bakery into a national icon, famously holding the title of 'Purveyor to the Royal Household'. The brand is primarily known for its breakfast toppings, including chocolate sprinkles, flakes, and aniseed morsels.

While the brand remains deeply rooted in Dutch culinary heritage, it has undergone several corporate transitions. Today, De Ruijter is part of the global portfolio of The Kraft Heinz Company. Despite this international ownership, the majority of its production remains concentrated in the Netherlands to maintain the specific quality standards associated with the Dutch breakfast tradition. This blend of local heritage and multinational corporate backing allows the brand to sustain its market leader status while expanding its reach globally through the Heinz distribution network.