De Ruijter Chocoladehagel Melk

De Ruijter is an iconic Dutch brand established in 1860 by Cornelis Willem de Ruijter in Baarn, Netherlands. Originally starting as a small bakery, the brand became legendary for its 'hagelslag' (chocolate sprinkles) and fruit sprinkles. Over the decades, it received the 'Purveyor to the Royal Household' (Hofleverancier) designation, reflected by the crown in its logo.

Today, the brand is a staple of Dutch breakfast culture. While it remains deeply rooted in its historic Dutch heritage, it is now owned by the American multinational Kraft Heinz. Production is primarily centered in the Netherlands, specifically at the factory in Utrecht, ensuring that the traditional quality of this national favorite is maintained under the oversight of its global parent company.