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Who owns Ecover?

Ecover

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Brand origin
Belgium
Main production
Belgium

Ecover is a Belgian household and personal care brand that makes cleaning and laundry products. Ecover is ultimately owned by S. C. Johnson & Son, Inc., through People Against Dirty.

uk.ecover.com
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Updated: 1 November 2026 · Ownership verified: 13 September 2026 ·
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Ownership chain

  1. BrandEcoverBelgium
  2. People Against Dirty
  3. Ultimate ownerS. C. Johnson & Son, Inc.United States

About Ecover

What is Ecover?

Ecover is a Belgian brand of household cleaning and laundry products. Ecover develops products using plant-based and mineral ingredients, according to company materials. Ecover is headquartered in Malle, Belgium, where Ecover operates a research and development site and an ecological factory.

Who owns Ecover?

Ecover is ultimately owned by S. C. Johnson & Son, Inc., according to Made O'Meter's ownership data verified on 13 September 2026. The ownership chain is Ecover, People Against Dirty, and S. C. Johnson & Son, Inc. S. C. Johnson & Son, Inc. is a family-owned company headquartered in the United States. S. C. Johnson announced in 2017 that it had agreed to acquire Ecover and Method from People Against Dirty, and its fact sheet records the brands as part of its portfolio in 2018.

Where does Ecover come from?

Ecover originated in Belgium in 1979. A group of Belgian scientists developed a phosphate-free cleaning formula in a small shed and launched Ecover. Ecover's first washing powder reached Belgian supermarket shelves in 1989. Ecover built its ecological factory in Malle, Belgium, in 1992.

What products does Ecover make?

Ecover makes laundry products, dishwashing products, surface cleaners, bathroom cleaners, toilet cleaners, window cleaners, hand soaps, and fabric softeners. Named Ecover ranges include Ecover Essential, which launched in mainland Europe's health food trade in 2017. Ecover products are sold across Europe and in other international markets.

Frequently asked questions about Ecover

Is Ecover a Belgian brand?

Yes. Ecover originated in Belgium in 1979, and Ecover's headquarters and ecological factory are in Malle, Belgium.

Who owns Ecover products today?

S. C. Johnson & Son, Inc. ultimately owns Ecover. People Against Dirty sits between Ecover and S. C. Johnson & Son, Inc. in the ownership chain recorded by Made O'Meter.

Does Ecover make laundry detergent?

Yes. Ecover makes washing powder, laundry liquid, fabric softener, and stain remover products.

Does Ecover make dishwashing products?

Yes. Ecover makes hand dishwashing products and dishwasher products, including dishwasher tablets.

What is Ecover Essential?

Ecover Essential is an Ecover sub-brand launched in mainland Europe's health food trade in 2017. The range uses naturally derived fragrances and carries ECOCERT certification, according to Ecover's timeline.

Sources: be-fr.ecover.com, de.ecover.com, en.wikipedia.org, fr.wikipedia.org, uk.ecover.com, de.wikipedia.org, ecover.com.sg, cdn.uc.assets.prezly.com

Ecover in the Magazine

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Sources: en.wikipedia.org, ethicalconsumer.org

Ownership data is compiled from public sources and verified where possible. Spotted an error? Suggest a correction below.

Products from Ecover

37

and 13 more products

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Made O'Meter uses AI-powered analysis to estimate production origins. Results are not always 100% accurate.

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