- Brand origin
- Germany
- Main production
- Several countries, incl. Germany
W5 is a German private label for household cleaning and laundry products sold through Lidl. W5 is ultimately owned by the Dieter Schwarz Stiftung through Lidl Stiftung & Co. KG and Schwarz Gruppe.
lidl.comOwnership chain
- BrandW5Germany
- Lidl Stiftung & Co. KG
- Schwarz Gruppe
- Ultimate ownerDieter Schwarz StiftungGermany
About W5
What is W5?
W5 is a Lidl private label for household cleaning and laundry products. W5 products include washing and cleaning products, dishwasher tablets, washing-up liquid, surface cleaners and wet wipes. Lidl sells W5 products through its retail stores and online channels in the markets where the range is available.
Who owns W5?
W5 is ultimately owned by the Dieter Schwarz Stiftung, according to Made O'Meter's ownership data verified on 13 September 2026. The ownership chain is W5 to Lidl Stiftung & Co. KG, then Schwarz Gruppe, then Dieter Schwarz Stiftung. The ultimate owner is foundation-owned and headquartered in Germany. Lidl's official website is lidl.com.
Where does W5 come from?
W5 originated in Germany as a Lidl private label. Lidl is headquartered in Neckarsulm, Germany, and forms part of Schwarz Gruppe. W5 products may be made by different contracted manufacturers depending on the product and market, so the brand does not have one publicly identified manufacturer for every item.
What products does W5 make?
W5 covers household cleaning and laundry products sold under Lidl's own-label portfolio. Examples include W5 washing-up liquid, dishwasher tablets, laundry detergent, bleach, multipurpose surface cleaners and moist cleaning wipes. Some W5 products have also been offered in environmentally labelled ranges, including W5 Eco.
Frequently asked questions about W5
Is W5 a Lidl product?
- Yes. W5 is a Lidl private label and is primarily sold through Lidl. Different suppliers can manufacture individual W5 products for Lidl.
Who makes W5 cleaning products?
- W5 products are made by contracted manufacturers commissioned by Lidl. The manufacturer can differ by product and production period, so the packaging of each item is the most reliable source for the specific manufacturer.
What type of products does W5 sell?
- W5 sells household cleaning and laundry products. The range includes detergents, dishwasher products, washing-up liquid, bleach, surface cleaners and cleaning wipes.
Is W5 a German brand?
- Yes. W5 originated in Germany and is associated with the German retailer Lidl. W5 products can be manufactured in different countries depending on the product and market.
Is W5 owned by Lidl or Schwarz Gruppe?
- W5 is held within Lidl's corporate structure. Made O'Meter's verified ownership chain identifies Lidl Stiftung & Co. KG and Schwarz Gruppe before the ultimate owner, Dieter Schwarz Stiftung.
Sources: chip.de, madeometer.com: W5 Frisch Sauber Feuchte Allzwecktcher, madeometer.com: W5 Detergente per piatti al limone, todosloshechos.es, derwesten.de, madeometer.com: W5 WashingUp Liquid, focus.de, madeometer.com: W5 Detergente per Piatti al Limone
Sources: en.wikipedia.org, de.wikipedia.org
Ownership data is compiled from public sources and verified where possible. Spotted an error? Suggest a correction below.
Products from W5
71- W5 Brillen-PutztuchCleaning product – Eyeglass cleaning wipes
- Air by W5 Mini-Spray OceanOther – Air Freshener
- W5 Dishwasher TabletsCleaning product – dishwashing detergent
- W5 Brillen-Putztücher Klare SichtCleaning product – Eyeglass cleaning wipes
- W5 Hygiene Spray 2in1Cleaning product – Surface disinfectant spray
- W5 Multi-Surface WipesCleaning product – surface cleaner/hygiene wipes
- W5 Dishwashing LiquidCleaning product – Dishwashing detergent
- W5 Savon de Marseille multi-purpose cleanerCleaning product – surface cleaner
- W5 Lens Wipes Clear ViewCleaning product – Specialized lens and surface cleaner
- W5 Disinfecting WipesCleaning product – Disinfectant surface wipes
- W5 AllzweckreinigerCleaning product – Multi-surface cleaner
- W5 White Action Toilet Cleaner with Bleach Pine FragranceCleaning product – toilet cleaner
- W5 Stainless Steel ScourersCleaning product – Scourers
- W5 Classic Dishwasher TabletsCleaning product – dishwashing detergent
- W5 Limescale RemoverCleaning product – surface cleaner
- W5 Pomegranate dishwashing liquidCleaning product – Dishwashing liquid
- W5 Dishwasher Tabs All-in-1 PowerCleaning product – Dishwashing Detergent
- W5 All-in-1 Power Dishwasher TabsCleaning product – Dishwashing detergent
- W5 Washing Up Liquid PomegranateCleaning product – Dishwashing liquid
- W5 Turbo Gel Drain CleanerCleaning product – Drain cleaner
- W5 5W-40 Supertech Engine OilOther – Automotive Engine Oil
- W5 All in 1 Platinum Dishwasher TabletsCleaning product – Dishwashing capsules
- W5 Classico Glass and Surface CleanerCleaning product – glass and surface cleaner
- W5 Oxi Active DesinfectanteCleaning product – surface disinfectant and cleaner
and 47 more products