Ecover Washing Up Liquid

Ecover is a pioneering brand in the eco-friendly cleaning industry, founded in 1979 in Malle, Belgium. The company was established with the mission to create phosphate-free detergents to protect aquatic life long before environmental concerns became mainstream. Their iconic washing up liquid is known for its plant-based, biodegradable ingredients and recyclable packaging, often produced in their innovative ecological factory in Belgium, which features a grass-covered roof for insulation.

In 2012, Ecover acquired the American eco-cleaning brand Method, forming the company People Against Dirty. This group was subsequently acquired in 2017 by S. C. Johnson & Son, a major American multinational known for household products. Under S. C. Johnson's ownership, Ecover continues to operate as a leading sustainable brand while benefiting from global distribution networks. The brand maintains a strong focus on circular economy initiatives, such as its extensive refill station network across Europe and the UK.