Ecover Hand Dishwashing Liquid

Ecover is a pioneering brand in the ecological cleaning sector, founded in 1979 in Malle, Belgium. The company gained fame for creating the world's first phosphate-free washing powder. Today, the brand is widely recognized for its commitment to plant-based and mineral ingredients, as well as its focus on sustainable packaging like the 100% recycled plastic bottles seen here.

Most Ecover products for the European market are manufactured at their ecological factory in Malle, Belgium, which features a grass roof and sustainable water management. In 2017, Ecover was acquired by S. C. Johnson & Son, a large American multinational company. This acquisition brought the ecological niche brand under the umbrella of a global household goods giant, though it maintains its distinct green identity and research facilities in Europe.