Is Novi an Italian chocolate brand?

Yes. Novi originated in Novi Ligure, Italy, and is part of the Italian Elah Dufour Novi confectionery group.

Is Novi owned by a multinational food company?

No. Novi is ultimately owned by Elah Dufour S.p.A., which is family-owned and led by the Repetto family.

What is Novi best known for?

Novi is known for chocolate bars and Piedmontese confectionery such as gianduiotti and cremini. Its named products include hazelnut chocolate, chocolate spreads, and dark chocolate lines.

Does Novi make chocolate spread?

Yes. Novi makes chocolate spreads, including Novi Cream, alongside its chocolate bars and other confectionery products.

When was Novi founded?

Novi was founded in 1903 in Novi Ligure, Italy, as a cooperative of confectionery retailers and wholesalers.

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About Novi

What is Novi?

Novi is an Italian confectionery brand focused on chocolate products. Novi operates within the Elah Dufour Novi Group alongside the Elah and Dufour brands. The group identifies Novi as one of the historic brands of the Italian confectionery industry.

Who owns Novi?

Novi is ultimately owned by Elah Dufour S.p.A., according to Made O'Meter's ownership data verified on 13 September 2026. Elah Dufour S.p.A. controls the Novi, Elah, Dufour, Baratti & Milano, and GR Generale Ristorazione businesses. Elah Dufour S.p.A. is family-owned and led by the Repetto family. The group lists its operating headquarters at Strada Serravalle 73 in Novi Ligure, Alessandria, Italy.

Where does Novi come from?

Novi originated in Novi Ligure, in Italy's Piedmont region. Novi was founded in 1903 as a cooperative of confectionery retailers and wholesalers. Entrepreneur Flavio Repetto acquired Novi in 1985 after previously acquiring the Elah and Dufour brands in 1982. Novi later became part of the combined Elah Dufour business.

What products does Novi make?

Novi makes chocolate bars, gianduiotti, cremini, chocolate spreads, and other chocolate confectionery. Named Novi products include the Hazelnut chocolate bar, Novi Cream spread, Nero Nero dark chocolate lines, and seasonal confectionery. The product range includes milk, dark, and white chocolate tablets.

Where is Novi chocolate produced?

Novi chocolate is produced at the Elah Dufour Novi Group's facilities in Novi Ligure, Italy. Novi Ligure is also the group's operating headquarters and the production site associated with the Novi, Elah, and Dufour brands.

Frequently asked questions about Novi

Is Novi an Italian chocolate brand?: Yes. Novi originated in Novi Ligure, Italy, and is part of the Italian Elah Dufour Novi confectionery group.
Is Novi owned by a multinational food company?: No. Novi is ultimately owned by Elah Dufour S.p.A., which is family-owned and led by the Repetto family.
What is Novi best known for?: Novi is known for chocolate bars and Piedmontese confectionery such as gianduiotti and cremini. Its named products include hazelnut chocolate, chocolate spreads, and dark chocolate lines.
Does Novi make chocolate spread?: Yes. Novi makes chocolate spreads, including Novi Cream, alongside its chocolate bars and other confectionery products.
When was Novi founded?: Novi was founded in 1903 in Novi Ligure, Italy, as a cooperative of confectionery retailers and wholesalers.

Sources: elah-dufour.it: about us, elah-dufour.it: le groupe, linkedin.com, elah-dufour.it: notre histoire, mz.com.mt, elah-dufour.it: en, marchistorici.com, greatitalianfoodtrade.it

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Sources: elah-dufour.it, it.wikipedia.org

Ownership data is compiled from public sources and verified where possible. Spotted an error? Suggest a correction below.

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