Novi Gianduiotto Classico

Novi Gianduiotto Classico is a premium chocolate praline that embodies the historic Piedmontese tradition of Gianduja. Established in 1903 in Novi Ligure, Italy, the Novi brand has become a symbol of high-quality Italian chocolate production. These specific chocolates are crafted using a blend of chocolate and local Italian hazelnuts, reflecting the brand's commitment to authentic regional ingredients.

The manufacturing process remains deeply rooted in Italy, specifically at the Novi Ligure plant in Piedmont. This ensures that the traditional techniques of smooth chocolate-making and hazelnut roasting are maintained under strict quality control. The brand is a core part of the Elah Dufour Novi Group, a significant player in the Italian confectionery market that prides itself on maintaining Italian excellence and independence.

Currently, the brand is owned by the Elah Dufour Novi Group, headquartered in Bra, Italy. The group was rejuvenated in 1982 by entrepreneur Flavio Repetto, who consolidated several historic Italian confectionery brands under one patriotic and quality-driven banner. It remains one of the largest and most respected independent chocolate manufacturers in Italy.