Novi Nero Nero 99% Cacao Assoluto chocolate

Novi is a prestigious Italian chocolate brand with a heritage dating back to 1903, founded in Novi Ligure, Piedmont. Known for its 'Swiss? No, Novi!' advertising campaign, the brand emphasizes its authentic Italian roots and craftsmanship. The Nero Nero line specifically focuses on high-percentage dark chocolate, with this 99% Cacao variant being one of its most intense offerings.

Since 1985, Novi has been a cornerstone of the Elah Dufour Novi Group, a family-owned Italian confectionery giant. The group was formed by entrepreneur Flavio Repetto through the acquisition of historic brands like Elah and Dufour, later adding Baratti & Milano to its portfolio. Today, the company remains under the ownership of the Repetto family, with Guido Repetto serving as President. Production continues to be centralized in Italy, primarily at the original Novi Ligure facility, ensuring strict quality control from the selection of premium cocoa beans to the final packaging.