Novi Chocolate

Novi is a historic Italian chocolate brand founded in 1913 in Novi Ligure, Piedmont. It is renowned for its high-quality ingredients, particularly its use of Italian hazelnuts from the Piedmont region which are central to its famous Gianduja and 'Nocciolato' bars.

The brand has maintained a strong commitment to Italian craftmanship and remains a market leader in the confectionary sector in Italy. Unlike many historic brands that have been acquired by global conglomerates, Novi is currently owned and managed by the Elah Dufur Group, maintaining its distinct Italian heritage and manufacturing base in its original founding region.