Novi Cuadro Assortito

Novi is a historic Italian chocolate brand, established in 1903 in Novi Ligure, Piedmont. The brand is renowned for its high-quality ingredients, particularly its use of Italian hazelnuts, and is a symbol of traditional Italian confectionery. The 'Cuadro' line specifically focuses on 'cremini'—layered chocolates known for their smooth, melt-in-the-mouth texture.

Manufacturing takes place entirely in Italy, primarily at the Stabilimento di Novi Ligure, ensuring strict quality control and adherence to traditional recipes. The brand is currently owned by the Elah Dufour S.p.A. Group, an Italian confectionery giant formed by the merger of several historic brands (Elah, Dufour, and Novi) under the leadership of the Repetto family. This ownership underscores the brand's commitment to remaining an authentic Italian producer without foreign corporate interference.