Novi Novibloc Milk Chocolate

Novi is a heritage Italian chocolate brand originating from Piedmont, a region famous for its confectionery traditions. The product shown, a Novibloc culinary milk chocolate bar, is manufactured in the Novi Ligure plant in the province of Alessandria, Italy. The brand belongs to the Elah Dufour group, which maintains high-quality standards by using traditional Italian recipes and sourcing local ingredients like Piedmont hazelnuts where applicable.

Elah Dufour S.p.A. is a major player in the Italian confectionery market, owning iconic brands such as Elah, Dufour, and Novi. The company remains an independent Italian entity, focusing on maintaining the 'Made in Italy' integrity and quality across its entire product portfolio.