Made O'Meter
Discover where a brand or product originates
Novi is a historic Italian chocolate brand, famously known by its slogan 'Il Grande Cioccolato Italiano'. Founded in 1903 in Novi Ligure, Piedmont, the brand has maintained a strong heritage of traditional Italian confectionery. It is particularly renowned for its Gianduja specialties and high-quality dark chocolate lines like Nero Nero.
Today, Novi is the leading brand of Elah Dufur Group, a major Italian confectionery conglomerate owned by the Repetto family. Unlike many other historic European chocolate brands that have been acquired by multinational corporations, Novi remains proudly Italian-owned and continues to manufacture its products at its original site in Novi Ligure, Piedmont, ensuring a direct link to its regional roots and traditional production methods.
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Made O'Meter uses AI-powered analysis to estimate production origins. Results are not always 100% accurate.
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