Novi Crema spalmabile

Novi is a prestigious Italian chocolate brand, widely recognized for its high-quality hazelnut-based products. This specific product is part of their spreadable cream line, famously known for having a high percentage of Italian hazelnuts (typically around 45%). The brand is a symbol of the 'Made in Italy' tradition in the confectionery sector.

The product is manufactured in Italy by the Elah Dufour Group at their production facilities, notably in Novi Ligure, Piedmont. The region is famous for its hazelnut production, which serves as the core ingredient for the brand's recipes. Unlike many international competitors, Novi emphasizes the absence of palm oil and the use of natural ingredients.

Today, Novi is owned by the Elah Dufour Group (Elah Dufour S.p.A.), a major Italian food company that also manages other historic brands like Elah and Dufour. The group remains under the leadership and ownership of the Repetto family, maintaining its status as a cornerstone of the Italian food industry without being absorbed by larger multinational conglomerates.