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Novi is a historic Italian chocolate brand established in 1903 in Novi Ligure, Piedmont. The 'Nero Nero' line is specifically designed for dark chocolate enthusiasts, blending high cocoa content with premium ingredients like caramelized pistachios.
All Novi products are manufactured in Italy, specifically at the Novi Ligure plant. The brand is a core part of the Elah Dufour Group, which was formed when entrepreneur Flavio Repetto acquired several historic Italian confectionery brands. To this day, the group remains a privately owned Italian entity, representing a significant portion of Italy's traditional confectionery heritage without international conglomerate ownership.
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