Made O'Meter
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Novi is an iconic Italian confectionery brand, widely recognized for its high-quality chocolate and adherence to traditional recipes. Founded in 1903 in Novi Ligure, Piedmont, by Giambattista Gambarotta, the brand has built a reputation on using premium local ingredients such as IGP Piedmont hazelnuts.
Today, Novi remains a flagship brand of the Elah Dufour Group, which specializes in various Italian sweets and desserts. The brand is renowned for being an authentic expression of Italian manufacturing, with most of its production still concentrated in its historic headquarters in Novi Ligure. The Selezione Primavera products are seasonal specialties typically released for Easter and spring celebrations, featuring assorted fine chocolate eggs that reflect the brand's commitment to 'Il Grande Cioccolato Italiano' (The Great Italian Chocolate).
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