Is Wasa a Swedish brand?

Yes. Wasa was founded in Skellefteå, Sweden, in 1919 by Karl Edvard Lundström. Wasa is now owned by the Italian Barilla group.

Who makes Wasa crispbread?

Wasa crispbread is made within the Barilla group. Wasa's historical operating business was Wasabröd, which became part of Barilla after the 1999 acquisition.

Is Wasa owned by Barilla?

Yes. Wasa is ultimately owned by Barilla Holding S.r.l. Barilla acquired Wasa in 1999.

What is Wasa crispbread made from?

Wasa makes crispbread from grains including rye and wheat. Exact ingredients vary by product and flavour.

Where is Wasa crispbread produced?

Wasa has a long-standing production base in Filipstad, Sweden. Production locations can vary by product and market.

Who owns Wasa?

Wasa

Ultimate ownerItalyBarilla Holding S.r.l.

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Brand origin: Sweden
Main production: Several countries, incl. Sweden

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Ownership chain

BrandWasaSweden
Wasabröd
Barilla Iniziative S.p.A.
Ultimate ownerBarilla Holding S.r.l.Italy

About Wasa

What is Wasa?

Wasa is a food brand best known for crispbread made from rye and wheat. Wasa products are sold in more than 40 countries, according to Barilla. Wasa is described by Barilla as a leading crispbread brand.

Who owns Wasa?

Wasa is ultimately owned by Barilla Holding S.r.l., according to Made O'Meter's ownership data verified on 13 September 2026. The ownership chain is Wasa, Wasabröd, Barilla Iniziative S.p.A., and Barilla Holding S.r.l. Barilla Holding is headquartered in Parma, Italy, and is family-owned. Barilla acquired Wasa in 1999.

Where does Wasa come from?

Wasa originated in Sweden in 1919. Karl Edvard Lundström founded the business in Skellefteå under the name Skellefteå Spisbröd Factory. Wasa moved to Filipstad in 1931 after Lundström acquired Filipstads Bageri AB. Wasa remains associated with Filipstad, where production continues.

What products does Wasa make?

Wasa makes crispbread and snacking products. Its product range includes rye and wheat crispbread, wholegrain products, and flavoured varieties. Wasa launched Wasa 100 in 2019, a wholegrain product made to mark the brand's centenary.

Frequently asked questions about Wasa

Is Wasa a Swedish brand?: Yes. Wasa was founded in Skellefteå, Sweden, in 1919 by Karl Edvard Lundström. Wasa is now owned by the Italian Barilla group.
Who makes Wasa crispbread?: Wasa crispbread is made within the Barilla group. Wasa's historical operating business was Wasabröd, which became part of Barilla after the 1999 acquisition.
Is Wasa owned by Barilla?: Yes. Wasa is ultimately owned by Barilla Holding S.r.l. Barilla acquired Wasa in 1999.
What is Wasa crispbread made from?: Wasa makes crispbread from grains including rye and wheat. Exact ingredients vary by product and flavour.
Where is Wasa crispbread produced?: Wasa has a long-standing production base in Filipstad, Sweden. Production locations can vary by product and market.

Sources: annualreports.com, barilla.ru, fr.wikipedia.org, archiviostoricobarilla.com: barilla history, de.wikipedia.org, barilla.com, wasa.com, archiviostoricobarilla.com: chronology

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Sources: barillagroup.com, en.wikipedia.org

Ownership data is compiled from public sources and verified where possible. Spotted an error? Suggest a correction below.

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