Wasa Multigrain Wholegrain Biscuits

Wasa is a historic Swedish brand that has become synonymous with crispbread and wholegrain products worldwide. Founded in 1919 by Karl Edvard Lundström in Skellefteå, Sweden, the company revolutionized the availability of healthy, high-fiber snacks. Over the decades, it expanded its product range from traditional large rounds of crispbread to include modern multigrain biscuits and snacks.

While the brand maintains its deep Swedish roots and continues to operate prominent bakeries in Filipstad, Sweden, its ownership has transitioned to international food conglomerates. Since 1999, Wasa has been owned by the Italian food giant Barilla Group. This ownership allows Wasa products to be manufactured across several European locations while maintaining the specific wholegrain recipes that defined the brand's original success. Today, Barilla manages the brand's global distribution, ensuring these Swedish-style healthy snacks are available in markets spanning the globe.