Made O'Meter
Discover where a brand or product originates
Wasa is a world-renowned brand specializing in crispbread and other bakery products. Founded in 1919 in Skänninge, Sweden, by Karl Edvard Lundström, the company quickly became a staple in Scandinavian households before expanding globally. The brand name 'Wasa' pays homage to King Gustav Vasa, a significant figure in Swedish history.
Manufacturing primarily takes place in Filipstad, Sweden, and Celle, Germany. In 1999, the brand was acquired by the Italian food giant Barilla Group. Under Barilla's ownership, Wasa has maintained its reputation for high-fiber, whole-grain products while expanding its reach across Europe and North America. Today, it stands as the world's largest producer of crispbread, maintaining a commitment to traditional recipes and sustainability.
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