Wasa Crispbread

Wasa is the world's largest producer of crispbread, a brand that has become synonymous with traditional Scandinavian rye snacks. Founded in Sweden in 1919, the brand was built on the heritage of long-lasting, healthy rye bread produced with minimal ingredients. Over the decades, it expanded from a local Swedish staple to an international household name.

While the brand originated in Svealand, Sweden, its ownership has transitioned through several major food conglomerates. Today, Wasa is owned by the Barilla Group, the famous Italian family-owned food giant. Manufacturing primarily takes place in dedicated bakeries in Filipstad, Sweden, and Celle, Germany, ensuring the product maintains its European quality standards. The brand continues to focus on sustainability and health-conscious consumer trends, often highlighting its status as a CO2-neutral brand.