Wasa Runda Sesame crispbread

Wasa is the world's leading producer of crispbread, a brand deeply rooted in Scandinavian food culture. Founded by Karl Edvard Lundström in Skellefteå, Sweden, in 1919, the company revolutionized the availability of high-fiber rye bread. Today, Wasa continues to be a staple in European pantries, with its primary manufacturing facilities located in Filipstad, Sweden, and Celle, Germany. The brand emphasizes sustainability, having achieved CO2 neutrality in its production processes across its global supply chain.

Starting from its Swedish origins, the company expanded significantly and was eventually acquired by the Italian food giant Barilla Group in 1999. Under Barilla's ownership, Wasa has maintained its reputation for simple, high-quality ingredients. The Barilla Group, headquartered in Parma, Italy, is a family-owned global leader in the food industry, specializing in pasta and bakery products. As of 2026, Wasa remains a flagship brand for Barilla, continuing its tradition of providing nutritious, crunchy crispbreads to over 40 countries worldwide.