PLUS Chocolade hagelslag melk

PLUS Chocolade hagelslag melk is a quintessential Dutch breakfast and snack item, consisting of milk chocolate sprinkles typically used as a bread topping. The product is a private label (store brand) item specifically created for PLUS, a prominent supermarket cooperative in the Netherlands.

The brand originated in the Netherlands and remains deeply rooted in the Dutch retail landscape. As a cooperative-based brand, its manufacturing is primarily handled within the Netherlands through various specialized food processing partners that adhere to local quality standards. The product carries the Fairtrade cocoa certification, highlighting a commitment to ethical sourcing of raw materials. Ownership of the brand rests with Superunie, a Dutch purchasing organization that serves various independent supermarket chains and recently merged its back-office operations with Coop to form PLUS Retail B.V.