PLUS Jonagold apple

Plus Jonagold apples are a popular variety of fresh fruit sold by the Dutch supermarket chain PLUS. The Jonagold apple itself was originally developed in the United States in the 1940s at Cornell University, but it has since become a staple crop in European orchards. The specific apples sold by PLUS featuring the Dutch flag on the label are typically grown and harvested within the Netherlands, supporting local agriculture and reducing transportation footprints.

PLUS is a prominent Dutch supermarket cooperative that prides itself on local sourcing and sustainability. While the biological variety of the apple stems from American breeding, the commercial brand 'PLUS' is Dutch. The cooperative structure of PLUS means it is owned by independent entrepreneurs who operate under the brand, with the central organization headquartered in Utrecht, Netherlands. This ensures the product remains a localized offering tailored to the Dutch market.