PLUS Exotische multidrink

PLUS Exotische multidrink is a private-label fruit beverage produced for the Dutch supermarket cooperative PLUS. This specific drink is marketed as an 'Exotic Multi-drink' enriched with 10 added vitamins, featuring flavors like orange, peach, and pineapple. As a private-label product, it is manufactured specifically for PLUS, typically within the Netherlands or by regional European bottling partners to ensure freshness for the Dutch market.

PLUS is a major supermarket chain in the Netherlands, operating as a cooperative of independent entrepreneurs. In early 2022, PLUS successfully merged with Coop Supermarkten, significantly expanding its market presence. The brand remains committed to its cooperative roots, with its headquarters located in Utrecht. This ownership structure means the brand is entirely Dutch in origin and current management, focusing on delivering value-oriented products to local consumers.