PLUS Biologische Halfvolle Melk

PLUS Biologische Halfvolle Melk is an organic semi-skimmed milk product sold by the Dutch supermarket chain PLUS. The product is part of PLUS's commitment to sustainability; as of July 2021, the brand transitioned its entire private-label fresh milk, buttermilk, and yogurt range to organic standards. This initiative ensures that the milk is produced without pesticides and that cows are provided with more space and organic feed.

The milk is primarily sourced and manufactured within the Netherlands, supporting local dairy farmers who receive a premium for their organic practices. The brand emphasizes transparency regarding product origins, as indicated by the EU Organic logo and the NL-BIO-01 certification code visible on its packaging. Historically, the PLUS brand evolved from the Sperwer cooperative founded in 1928, eventually rebranding from 'Plusmarkt' to 'PLUS' in 2001. Following a significant merger in 2022 with Coop Nederland, the brand is now managed by Coöperatie PLUS U.A., which operates as a member-owned cooperative of independent entrepreneurs across the Netherlands.