PLUS Friszure Appelstroop

PLUS Friszure Appelstroop is a traditional Dutch apple syrup, often used as a bread spread or in culinary recipes. As a private-label product of the PLUS supermarket chain, it is specifically developed for the Dutch market. This product is primarily made from concentrated fruit juice and is known for its naturally high iron content.

The brand PLUS originates from the Netherlands and operates as a cooperative. Following a major merger between PLUS and Coop in 2022, the brand is now owned by PLUS Retail B.V., which is part of the larger Superunie purchasing organization. The manufacturing typically takes place within the Netherlands to ensure local supply chain efficiency and adhere to traditional Dutch recipes for apple syrup (stroop).