Plus 100% Pindakaas

Plus 100% Pindakaas is a private-label peanut butter offered by the Dutch supermarket chain Plus. The product is marketed as a healthy, natural option, containing strictly 100% peanuts without added oils or sugars.

As a store-brand product, it is produced specifically for Plus Retail. While the manufacturing usually takes place in the Netherlands to ensure local supply chain efficiency, the raw peanuts are sourced globally from regions like South America or Africa. The brand is owned by Plus Retail, a major Dutch cooperative of independent supermarket owners, which merged with Coop in 2022 to strengthen its market position in the Netherlands.