PLUS Cola soft drink

PLUS Cola is a private-label carbonated soft drink produced specifically for the PLUS supermarket chain in the Netherlands. The product represents an affordable alternative to major global soda brands, designed to meet the domestic market's preferences for flavor and value.

As a private-label item, it is typically manufactured within the Netherlands or neighboring European countries by contract beverage manufacturers that specialize in retail house brands. The brand is inextricably linked to the PLUS cooperative, which manages its own distribution and retail pricing.

The ultimate owner of the brand is PLUS Retail B.V. Following a significant merger in early 2022 with Coop, PLUS has strengthened its position as one of the largest supermarket cooperatives in the Dutch retail landscape. The company remains headquartered in the Netherlands, operating as a cooperative where independent supermarket entrepreneurs are the shareholders.