PLUS Mayonnaise

PLUS Mayonnaise is a private-label product offered by the Dutch supermarket chain PLUS. The brand originates from the Netherlands, where PLUS was established as a cooperative of independent entrepreneurs. This specific mayonnaise is prepared using free-range eggs, as indicated by the 'Beter Leven' (Better Life) quality mark on the packaging.

As a store-brand product, it is manufactured specifically for PLUS Retail, typically within the Netherlands to ensure freshness and support local supply chains. PLUS is a major player in the Dutch retail landscape and has recently merged with Coop to form a larger cooperative entity, strengthening its position in the market. The ultimate ownership remains with the cooperative members in the Netherlands.