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PLUS Ongebrande Walnoten are a private-label product from the Dutch supermarket cooperative PLUS. These raw (unroasted) walnuts are sourced from various global regions, typically including countries like Chile, the USA, or Eastern European nations, depending on the harvest season and quality availability.
PLUS is a major retail chain in the Netherlands, operating as a cooperative of independent entrepreneurs. In 2022, PLUS successfully merged with Coop Supermarkten to form PLUS Retail B.V., significantly increasing its market share in the Dutch grocery sector. The brand focuses on transparency and health, often displaying Nutri-Score ratings on its packaging as seen in the image. The ultimate ownership remains within the Dutch cooperative structure, headquartered in Utrecht.
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