Who owns OMO?
OMO
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- Brand origin
- United Kingdom
- Main production
- Several countries, incl. Australia
OMO is a laundry detergent brand owned by Unilever PLC, a publicly listed company headquartered in the United Kingdom. OMO is also sold under names including Persil, Skip, Surf Excel, Rinso, Breeze and Ala in different markets.
omo.comAbout OMO
What is OMO?
OMO is a laundry detergent brand in Unilever's Home Care business. Unilever describes OMO as its largest detergent brand and identifies the brand with the Dirt Is Good laundry portfolio. Depending on the market, related products are sold under names including Persil, Skip, Surf Excel, Rinso, Breeze, Ala and Via.
Who owns OMO?
OMO is ultimately owned by Unilever PLC, according to Made O'Meter's ownership data verified on 13 September 2026. Unilever PLC is a publicly listed company headquartered in the United Kingdom. OMO forms part of Unilever's Home Care portfolio.
Where does OMO come from?
OMO originated in the United Kingdom. Unilever's archives state that Lever Brothers registered the Omo name in 1908 through its subsidiary R. S. Hudson Ltd. The original product was a household bleach, and the name was relaunched in 1909 for a soap-based washing powder. Unilever's archives describe the product as becoming one of the leading washing powders by the 1960s.
What products does OMO make?
OMO makes laundry detergents in formats including powder, liquid and capsules. Unilever has also developed OMO products for cold and short wash cycles. In 2024, Unilever launched Wonder Wash under its Dirt Is Good portfolio, including OMO in some markets, as a liquid detergent designed for cycles as short as 15 minutes.
How is OMO sold in different countries?
OMO laundry products are sold under different names in different markets. Unilever lists Ala in Argentina, Skip in France, Portugal and Spain, Surf Excel in India, Rinso in Indonesia, Breeze in the Philippines and Thailand, Via in Sweden, and Persil in the United Kingdom.
Frequently asked questions about OMO
Is OMO made by Unilever?
- Yes. OMO is part of Unilever's Home Care portfolio and is ultimately owned by Unilever PLC.
Is OMO the same as Persil?
- OMO and Persil are names used for Unilever's Dirt Is Good laundry portfolio in different markets. The exact product range and formulation can vary by country.
What type of products does OMO sell?
- OMO sells laundry detergents, including powder, liquid and capsule formats. Product availability depends on the market.
When was OMO first launched?
- The Omo name was registered in 1908, and the product was relaunched as a soap-based washing powder in 1909.
Where did OMO originate?
- OMO originated in the United Kingdom. The brand name was registered there by Lever Brothers through R. S. Hudson Ltd.
What does OMO stand for?
- The reliable sources gathered for this profile do not establish the meaning of the name OMO, so the meaning cannot be confirmed here.
Sources: unilever.com: omo, unilever.com: home care, archives-unilever.com, unilever.com: behind the brand dig clean clothes and a cleaner planet, unilever.com: omo relaunch marks significant step towards a clean future, unilever.com: bright future, unilever.com: clean future one year on how innovation is driving growth, unilever.com: the success of wonder wash our biggest home care launch
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Sources: unilever.com, en.wikipedia.org
Ownership data is compiled from public sources and verified where possible. Spotted an error? Suggest a correction below.
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and 6 more products