OMO Sensitive Laundry Liquid

OMO Sensitive is a widely recognized laundry detergent brand specifically formulated for individuals with sensitive skin. The brand, known globally as Persil or Skip in various markets, has a long history in the fabric cleaning industry. In Australia, OMO products are predominantly manufactured locally, ensuring they meet regional consumer standards and sustainability commitments, such as the inclusion of compostable eco-scoops.

Originally developed by the British consumer goods giant Unilever, the brand has remained a core part of their home care portfolio for decades. Unilever operates as a dual-listed company with its primary headquarters in London, United Kingdom. In Australia and New Zealand, the brand is managed by Unilever Australia Limited, which oversees local production, distribution, and marketing initiatives for the OMO brand identity.