OMO Ultimate Sensitive laundry liquid

OMO is a premier laundry detergent brand with a history dating back to the early 20th century. Originally launched in the United Kingdom in 1908 by Lever Brothers, it was one of the first mass-marketed laundry soaps and eventually transitioned from a solid soap to the powder and liquid formats used today. The brand is known for its 'Dirt is Good' philosophy, encouraging children to explore and learn despite getting their clothes dirty.

In the Australian market, OMO Ultimate is highly regarded for its advanced cleaning technology. As visible on the packaging, this specific product is manufactured in Australia, featuring the iconic 'Australian Made' kangaroo logo. The formula shown is the Sensitive variant, which is dermatologically tested to be gentle on skin while maintaining high cleaning performance.

Today, OMO is owned by Unilever, a British multinational consumer goods company. While the brand is known internationally as OMO in markets like Australia, New Zealand, South Africa, and parts of Asia, it is sold under the name Persil in the United Kingdom, Ireland, and France. In Australia, the brand is managed under the local Unilever subsidiary, which maintains significant production facilities in the region to supply the domestic market.