Omo Brilliant White liquid detergent

Omo is one of the world's most recognized laundry detergent brands, originally launched by Lever Brothers (now part of Unilever). While the name Omo was first used in the United Kingdom in 1908, it became a global household name through extensive marketing and product development across Europe and other continents.

Today, Omo is owned by the British multinational Unilever. The product is manufactured in numerous locations across the globe to serve regional markets efficiently. In the Nordic markets, such as Denmark (as indicated by the Danish text on the bottle), Omo products are often distributed and managed by local Unilever subsidiaries. The brand continues to lead in the fabric cleaning industry by focusing on high-performance formulas, such as the Brilliant White range, and sustainable packaging solutions.