Made O'Meter
Discover where a brand or product originates
OMO is a world-renowned brand specializing in laundry detergent products. It was originally launched by Lever Brothers (which later became part of Unilever) in the United Kingdom during the early 20th century. Over decades, OMO has established itself as a leading brand in the fabric care industry, known for its powerful stain-removal formulas.
The product is manufactured in multiple locations globally to serve local markets; in South American regions like Chile, where this specific 'Toque de Soft' variant is popular, it is often produced in local or regional Unilever facilities. Today, OMO is owned by Unilever, a British multinational consumer goods company. Unilever manages OMO under different names in various countries, such as Persil, Surf Excel, or Skip, but continues to maintain the core 'dirt is good' philosophy across the brand's identity.
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