OMO Detergent Capsules

OMO is one of the world's most iconic laundry detergent brands, with a deep history rooted in the United Kingdom. Originally launched in the early 20th century by Lever Brothers, OMO (which stands for 'Old Mother Owl') was the first synthetic mass-market laundry detergent. It became famous for its 'whiter than white' marketing campaigns and has since adapted into modern formats like these highly concentrated liquid capsules.

Today, OMO is part of the global portfolio of Unilever. The brand operates under various names depending on the region, such as Persil in the UK and Ireland or Skip in France. Because it is a global power brand, it is manufactured in numerous facilities across Europe, Asia, and Africa to serve local markets. As we move into 2026 and beyond, Unilever remains the ultimate owner, continuing to drive the brand's focus toward sustainable packaging and biodegradability.