Omo Liquid Laundry Detergent

Omo is a globally recognized laundry detergent brand with deep historical roots. Originally launched in the United Kingdom in 1908 by Lever Brothers, the brand revolutionized home laundry as one of the first mass-marketed laundry powders. Today, the brand is known for its "Dirt is Good" philosophy, emphasizing that children can learn and develop through play without fear of getting dirty.

Ownership of the brand resides with Unilever, one of the world's largest consumer goods companies headquartered in London. While the brand was born in the UK, its manufacturing footprint is global to serve different markets efficiently. For the Danish and European markets, production typically takes place in Unilever's large-scale manufacturing facilities across Europe, including the UK, France, and Italy. In some regions, Omo is sold under alternative names like Persil, Rinso, or Surf, depending on local brand history, but the core liquid technology remains consistent under the Unilever umbrella.