Omo Professional Active Clean laundry detergent

Omo is a legacy brand in the cleaning industry, originally launched by Lever Brothers (now part of Unilever). It is widely known for its stain-removal capabilities and is marketed as a professional-grade solution under the Pro Formula line, a collaboration between Unilever and Diversey. The product shown is a large-format 5L container specifically designed for professional environments like hotels, laundries, and industrial kitchens.

While the brand originated in the United Kingdom, its manufacturing is decentralized to serve regional markets efficiently. The packaging features multiple languages including Czech, German, Hungarian, Polish, and Romanian, which indicates distribution across Central and Eastern Europe. The label mentions Unilever Europe BV in the Netherlands as a primary contact point for the European region.

Ownership of the Omo brand is held by Unilever, a British multinational consumer goods company. However, the professional distribution and specific 'Pro Formula' range involve a strategic partnership with Diversey, an American provider of cleaning and hygiene products. This collaboration ensures that the professional market receives industrial-strength versions of retail consumer brands.