OMO Lavagem Perfeita Liquid Laundry Detergent

OMO is a global laundry brand that originated in the United Kingdom as 'Old Mother Owl' in the early 20th century. It was first introduced by Lever Brothers (now Unilever) and quickly grew into a household name for laundry care across Europe and beyond. In Brazil, OMO has been a dominant market leader for decades, known for its consistent innovation and high consumer trust.

The brand is manufactured locally in Brazil by Unilever's extensive industrial facilities to serve the domestic market. Unilever, the ultimate owner, is a British multinational consumer goods giant headquartered in London. The company's strategy involves heavy investment in sustainable formulas and packaging, as evidenced by the 'lavagem perfeita' range which focuses on stain removal efficiency and environmental footprint reduction through concentrated formulas.