Made O'Meter
Discover where a brand or product originates
Omo is a leading laundry detergent brand with deep historical roots. Originally launched in the United Kingdom in 1908 by the R.S. Hudson company, it was later acquired by Lever Brothers, which merged to form what is now Unilever.
In Brazil, Omo has become one of the most recognized household names, consistently leading the laundry care market. The product shown is manufactured locally in Brazil, specifically at Unilever's facilities or through local contracted industrial partners such as Provider Indústria e Comércio Ltda, as indicated on the label's fine print. The brand is part of Unilever's extensive portfolio, a British multinational consumer goods company headquartered in London. Unilever continues to drive innovation in the brand, focusing on high-performance liquid formulas and sustainable packaging for the global market.
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