Who owns Jordans?
Jordans
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- Brand origin
- United Kingdom
- Main production
- United Kingdom
Jordans is a United Kingdom cereal and cereal bar brand founded by brothers Bill and David Jordan. Jordans is ultimately owned by the Garfield Weston Foundation through Associated British Foods plc and its corporate subsidiaries.
jordanscereals.co.ukOwnership chain
- BrandJordansUnited Kingdom
- The Jordans & Ryvita Company Limited
- Associated British Foods plc
- Wittington Investments Limited
- Ultimate ownerGarfield Weston FoundationUnited Kingdom
About Jordans
What is Jordans?
Jordans is a British breakfast cereal and cereal bar brand. The brand is part of The Jordans & Ryvita Company Limited, which also includes Dorset Cereals and Ryvita. Jordans products include granola, muesli, porridge oats, breakfast cereals and cereal bars.
Who owns Jordans?
Jordans is ultimately owned by the Garfield Weston Foundation, according to Made O'Meter's ownership data verified on 13 September 2026. The ownership chain is Jordans, The Jordans & Ryvita Company Limited, Associated British Foods plc, Wittington Investments Limited, and the Garfield Weston Foundation. The ultimate owner is foundation-owned. Associated British Foods acquired Jordans in stages and merged the Jordans cereal business with Ryvita in 2008.
Where does Jordans come from?
Jordans originated in Biggleswade, Bedfordshire, in the United Kingdom. The Jordan family bought Holme Mills in 1855. Brothers Bill and David Jordan founded the cereal business after discovering granola in California in 1969. Jordans launched Crunchy G in 1972, described by the company as the United Kingdom's first natural golden cluster granola. Jordans introduced The Original Crunchy Bar in 1981.
What products does Jordans make?
Jordans makes granola, muesli, porridge oats, breakfast cereals and cereal bars. Named ranges include Crunchy Oats, Country Crisp, Simply Granola, Super Berry Granola, Super Nutty Granola and The Original Crunchy Bar. Jordans is also associated with products made under the wider Jordans Dorset Ryvita business, including Dorset Cereals and Ryvita crispbreads.
How is Jordans connected to Associated British Foods?
Jordans is part of Associated British Foods plc's grocery business through The Jordans & Ryvita Company Limited. Associated British Foods also owns or operates other grocery brands, including Kingsmill, Twinings, Ovaltine, Billington's and Silver Spoon.
Frequently asked questions about Jordans
Are Jordans and Dorset Cereals owned by the same company?
- Yes. Jordans and Dorset Cereals are both part of The Jordans & Ryvita Company Limited, a subsidiary of Associated British Foods plc.
When did Jordans start making cereal?
- Jordans started making cereal in 1972, when brothers Bill and David Jordan launched Crunchy G, a granola product.
Where are Jordans cereals from?
- Jordans originated in Biggleswade, Bedfordshire, in the United Kingdom. The brand's history is linked to Holme Mills, which the Jordan family bought in 1855.
Does Jordans make cereal bars?
- Yes. Jordans makes cereal bars, including The Original Crunchy Bar, which the company introduced in 1981.
Is Jordans owned by a foundation?
- Yes. Jordans is ultimately owned by the Garfield Weston Foundation through Wittington Investments Limited, Associated British Foods plc and The Jordans & Ryvita Company Limited.
Sources: abf.co.uk, en.wikipedia.org, ethical.org.au: 1079, ethical.org.au: 2989, ethical.org.au: 1757, ethical.org.au: 4239, wikicorporates.org, ethical.org.au: 59
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Sources: garfieldweston.org, wittington-investments.co.uk, abf.co.uk
Ownership data is compiled from public sources and verified where possible. Spotted an error? Suggest a correction below.
Products from Jordans
37- Jordans Muesli or GranolaFood – Cereal
- Jordans Muesli De LuxeFood – Breakfast Cereal / Muesli
- Jordans Breakfast CerealFood – Breakfast Cereal
- Jordans CerealsFood – Breakfast Cereal
- Jordans Special MuesliFood – Breakfast Cereal
- Jordans Protein Honey Nut Granola ClustersFood – Breakfast Cereal / Granola
- Jordans Crisp & Crunch Apple & BerryFood – Breakfast Cereal / Granola
- Jordans Frusli BlueberryFood – Cereal Bar
- Jordans Country Crisp Mélange de NoixFood – Breakfast Cereal
- Jordans Crunchy Oat Granola Raisin & AlmondFood – Cereal
- Jordans Country Crisp Chunky NutsFood – Breakfast Cereal (Granola)
- Jordans Country Crisp Chocolat NoirFood – Breakfast Cereal (Granola)
- Jordan's Country Crisp CerealFood – Breakfast Cereal
- Jordans The Original Crunchy Raisin & Almond GranolaFood – Cereal (Granola)
- Jordan's Low Sugar Granola Almond & HazelnutFood – Breakfast Cereal
- Jordans The Original Crunchy Absolute Nuts GranolaFood – Cereal (Granola)
- Jordans Country Crisp Honey & Nuts cerealFood – Cereal
- Jordans Bio MuesliFood – Breakfast Cereal
- Jordans Muesli DeluxeFood – Cereal
- Jordans Super Nutty GranolaFood – Breakfast Cereals
- Jordans Country Crisp StrawberryFood – Breakfast Cereal
- Jordans Bio Country Crisp Fruits RougesFood – Breakfast Cereal / Granola
- Jordans MuesliFood – Cereal
- Jordans Country Crisp Mixed Berries cerealFood – Breakfast Cereal
and 13 more products