Jordans Muesli

Jordans is a premier British cereal brand known for its commitment to natural ingredients and the conservation of the British countryside. Founded in the mid-19th century as a milling business, the brand transitioned into the modern cereal market in the 1970s, pioneering the production of granola and muesli in the United Kingdom.

The manufacturing process remains deeply rooted in the UK, utilizing grains often sourced through the Jordans Farm Partnership, which promotes wildlife-friendly farming practices. While the brand maintains its British identity and heritage, it has expanded its reach internationally to global markets.

Since 2013, Jordans has been fully owned by Associated British Foods (ABF), a global diversified food, ingredients, and retail group. Under ABF's ownership, Jordans operates within the Jordans Dorset Ryvita division, maintaining its focus on wholesome, minimally processed breakfast products while benefiting from the extensive distribution network and resources of its parent company.