Jordans The Original Crunchy Absolute Nuts Granola

Jordans is a historic British brand specializing in cereal-based products, particularly known for pioneering the introduction of granola to the UK market. Founded in the mid-19th century by the Jordan brothers in Biggleswade, Bedfordshire, the company initially focused on milling. This Absolute Nuts variety of their Original Crunchy range is a representative part of their portfolio that emphasizes natural ingredients and sustainable farming partnerships through the Jordans Farm Partnership.

Today, Jordans belongs to a join-venture structure between the Jordan family and Associated British Foods (ABF). Manufacturing remains centered in the United Kingdom, where the brand maintains its commitment to avoiding artificial ingredients. As part of a larger international food group, Jordans products are distributed globally while retaining their distinct British heritage and branding.